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Now you can enjoy the same great tasting Greenall’s Gin in a choice of glass or paper. Our new Frugal Bottle™ is an innovative alternative to glass that reduces the weight, carbon footprint and water usage of our packaging by more than 75%. Made from recycled paperboard and a recyclable inner pouch, the bottle is produced right at the heart of our bottling factory. The paper bottle holds exactly the same amount of gin but feels lighter in the hand and treads lighter on the planet.
than a normal glass bottle
than a plastic bottle
six times lower than a glass bottle
For over 250 years, Greenall’s Original London Dry Gin has been handcrafted by England’s oldest gin distillers since 1761. In fact, it was the first high quality gin created in England. Seven generations of master distillers have passed down the Greenall's recipe.
G&J Distillery, the home of Greenall’s Gin, will be a carbon neutral production site in 2022.
Britain’s oldest distillery is now running on 100% renewable energy from offshore wind farms.
Today, 100% of all our waste is recycled. Our general waste is converted into electricity to power homes while our botanical waste is composted for use by local farmers and unused botanicals are donated to local businesses for reuse.
Is the bottle 100% recyclable?
Yes, it is. The paper bottle includes a recyclable plastic liner, which can be easily removed from the paper so the paper bottle can be discarded in your recycling bin at home. The plastic liner can then be recycled at supermarkets or flexible plastic recycling points but cannot currently be recycled in household recycling bins.
What if someone was to put the entire bottle (paper and plastic liner) in their paper recycling bin at home?
If someone was to put the entire bottle, plastic liner included, into the paper waste stream, then the bottle will breakdown in the pulping process and the liner will detach easily. It will then be removed along with the other inclusions in the process. This again can be collected and recycled if an infrastructure exists.
Will the full Greenall’s range be available in the new paper bottle?
We are launching Greenall’s Original London Dry Gin in the paper bottle format in a standard 70cl size, first available on shelf in Sainsbury’s in October. We will be also keeping our glass bottle in the range, however, we are looking at our long-term sustainability strategy and carbon footprint as we finalise our roadmap to becoming a net zero emissions brand.
How much carbon saving do you envisage this paper bottle bringing for Greenall’s?
With Greenall’s new paper bottle having a carbon footprint up to 6 times lower (84%) than our glass bottle, we envisage the carbon saving per bottle to be approximately 466kg of CO2. To put this into perspective, this means that if 10,000 of our new paper bottles were used in place of our glass bottle, the carbon saving would equate to 4,663 tons of CO2. This is the equivalent of:
What is the shelf life of Greenall’s Gin paper bottle?
The new bottle doesn’t impact the product shelf life or quality of the liquid.
Where can I buy the Greenall’s paper bottle?
Sainsbury’s and Neat & Shaken in the UK. The bottle will also be available in European markets and GTR later this year.
Who is Ecologi and how is Greenall’s Gin working with them?
Ecologi is a company dedicated to helping businesses and individuals become ‘Climate Positive’, enabling them to take real action against climate change through planting trees and funding the world’s best carbon offsetting solutions. As part of Greenall’s ambitions to become a net zero brand, it is working with Ecologi to take positive action against climate change through planting one tree for every Greenall’s Gin paper bottle sold.
Working together with forestry managers at Ecologi, we are planting a tree in an area of need for every paper bottle sold worldwide, to help regenerate woodlands and improve biodiversity.
Our impact so far:
Tonnes of CO2e reduced
Next time you’re enjoying Greenall’s Gin consider these simple tips for a more sustainable drink:
Take advantage of Britain’s seasonal larder for delicious garnishes with low food miles. Enhance the natural flavours in Greenall’s gin with blackberries and elderflower in summer and rosemary or thyme in winter.
Next time you’re cooking with lemons or lime, peel the rind before you juice. Use these zesty strips to brighten the flavour and colour in your G&T.
Dehydrating fruit means you’ll always have a garnish to hand, and it’s a great way to preserve ripe fruit. Simply bake sliced citrus or apples on a low heat and enjoy the scent in your home.
Never run out of ice again! Freeze wedges of lemon, lime, or orange so they double as an ice-cube and flavour infusion.
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